top of page

THEMES
PODCAST
RESEARCH
- Dig Deep
- Spotlight On
CONTACT US
More

Use tab to navigate through the menu items.

SUPPORTED BY

Infographic map of 413.2 million golf fans globally

Infographic on golf demographics and fan loyalty: 57:43% male to female, women's golf participation tripled since 2020. Golf fans are affluent, 63% loyal to women's sports sponsors, 95% follow women's sport.

Click to see more

Click to see more

Click to see more

Click to see more

Click to see more

Click to see more

Click to see more

Click to see more

1/3

THEMES

Click on the sections below to read detailed insight and analysis about 12 themes of golf

Smiling man with golf club

Smiling Black man holding a golf club. Text: Golf offers unprecedented benefits for health and wellbeing, with mental health being cited as the leading motivation for playing golf in many countries.

Earth from space showing Europe and Africa

Golf has a truly global reach; it transcends borders and is played in more countries than ever before. As of 2024, there are 413M golf fans and 128M+ players worldwide.

Aerial view of a golf course with bunkers and two golfers.

Sustainability and golf have forever had a symbiotic relationship with the sport being nestled amidst natural surroundings and recognising its profound environmental impact.

Two women golfing at a driving range

The golf industry is committed to ensuring the game is open to all, and diversity remains a high priority across the leading organisations in the game.

Group of smiling young girls at an outdoor event

The game of golf is growing, reaching new markets and demographics. In the last two years, those aged 8-15 years old playing golf has increased by 43%, globally.

Golfer mid-swing with digital club designs

Golf: celebrated sport with visionary future.

Hand holds phone showing golfer in social media video

Golf can meet almost any marketing objective thanks to its unique structure, geographical reach, and participatory fan base, with 88% of golf fans saying they notice sponsors at events.

The Open 145th Royal Troon scoreboard and a large crowd

Golf fans desirable audience: cross-generational, educated, affluent, travel-prone, at The Open

Four golfers conversing on a sunny golf course

Golf provides community; Gen Zs cite social aspect as motivation

Woman swinging golf club on a simulator

Golf is more accessible than ever, with a growing number of programs, initiatives, and pathways designed to help people get involved in the game.

Handshake with a golf glove

The golf course environment is highly conducive to relationship building with 49% of golf fans being decision-makers at work.

Golf ball with 'PROSTATE CANCER UK' text being teed up

Giving back and charitable goodwill have been a cornerstone of golf for years. Golf's charitable impact in the US alone has grown +18% since 2016 to $4.6B.

Why Golf Podcast presented by Skyscanner with Kate Rose

Golf course with text: Spotlight on golf fans in a specific region and market place

DIG DEEP: Authorised, factual, insight-driven golf research.

CONTACT US HERE IF YOU WANT TO KNOW MORE

Copyright © 2023 International Management Company (UK) Limited

bottom of page