Golf and business have forever been well aligned
with the qualities, people value in business sitting at the heart of golf’s values: honesty, integrity, trust, confidence, composure, competition, and fairness. The golf course environment, along with the time afforded whilst playing, is highly conducive to relationship building and hence appeals to an audience with a business focus.
did you know?
24%
Of golf fans are in senior leadership or management roles
9%
of golf fans are company owners
^Source: GWI Q1-Q4 2022
HOW
Golf delivers a unique environment to build strong relationships with current and prospective clients.
It's distraction-free, relaxed, on-course dialogue - for four hours.
Playing in a Pro-Am is like no other experience in sport. 5 hours with a sporting hero, playing against the same professional athletes who will be competing that week - and on the same field of play? Only in golf.
Player appearances/speakers – at tournaments, on company golf days, or in the office
VIP hospitality experiences at professional events.
Experiencing ‘inside the ropes’ action, with access to the behind the scenes of tournament golf.
23% OF GOLF FANS ARE IN SENIOR MANAGEMENT OR LEADERSHIP ROLES
^Source: GWI, Q1-Q4, 2022
HEAR IT FROM THE EXPERTS
JEAN-FRÉDÉRIC DUFOUR
Chief Executive Officer, Rolex SA
“Since 1967, Rolex’s commitment to golf has grown and flourished, permeating every level of the sport. From the grassroots, through to presenting all men’s and women’s Majors, we perpetuate our deep-rooted and unmatched commitment to the game of golf.”
CHERYL CONNER
forbes.com
“Some executives consider the role of golf so important that my first agency business partner actually declared that without golf, I had no future in business development”
ROB WELLNER
Chief Revenue Officer of Velocity Global
“Golf is truly a global game that spans national boundaries, leading to increased competition in an effort to find the best golf talent wherever it is. Finding and hiring top talent – anyone, anywhere – is at the heart of what Velocity Global provides to our customers. We give a competitive edge to leading companies to get ahead in the global marketplace. This partnership is a perfect embodiment of that work.”
66% of golf fans have gone on business trips in the last 12 months, compared to 42% of the general population
^Source: GWI Q1 - Q4 2022