top of page

The game of golf is growing

and reaching new markets.
This growth is evident in global participation (numbers and a broader range of age groups & demographics), facility development, its engagement and reach via new media channels and its economic impact.

Intro

did you know?

purple grass 1_edited.jpg
global 2.png

24.7m

A total of 24.7 million rounds were played in the UK in 2022. That’s up 1.8 million on 2021 and a massive 11.2 million on the last pre-pandemic year in 2019.

^BRF Golf

purple grass 1_edited.jpg
icons8-golf-cart-100.png

89%

of people in the US said they played the same amount of golf or more in 2022

^Kemper Sports, 2023

purple grass 1_edited.jpg
global 2.png

41%

Asia has been home to 41% of new course openings since 2016, and 28% of the new golf courses under development are in Asia and the Middle East.

purple grass 1_edited.jpg
Pound_sign.png

5.1b

Consumer spending by UK golfers increases to £5.1 billion

^A Satellite Account for Golf in the UK, Sport Industry Research Centre, 2022 

 insights 

More consumers are playing the sport at entertainment venues like TopGolf or on virtual simulators and engaging with the sport on more diverse digital platforms.

In 2020, the golf industry and the companies that serve it witnessed a reversal of the sport’s downward trend as Americans looked for safe, socially distanced outdoor activities. With the 2021 golf season just beginning, it will be interesting to see if the sport continues to increase in popularity as the country returns to a new post-pandemic “normal.” 


Based on data from Golf Datatech, equipment producers saw 2020 sales totaling $2.81 billion for the year, a 10.1% increase compared to 2019. Last year’s sales were just shy of the 2007 ($2.87 billion) and 2008 ($2.91 billion) records, emphasizing the impact the pandemic has had on golf. July alone smashed the single-month retail sales record at $388.63 million. 
 
^Source : https://insight.factset.com/the-demise-and-rise-of-golf

WG Growth.png

HEAR IT FROM THE EXPERTS

Ian Thomas CNBC.jpg

IAN THOMAS

CNBC Evolve

“Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced outdoor activity amid the pandemic. More than 24.8 million people played golf in the U.S. in 2020, up more than 2% year-over-year and the largest net increase in 17 years”

Chip Brewer.jpg

CHIP BREWER

Callaway CEO

“More people are joining golf courses, there are more entrants into the game, more consumers and we think the long-term trends are going to be quite attractive, the market is going to be larger coming out the pandemic than coming in."

(CNBC, June 2021)

Michael Thannhauser1.jpg

Michael Thannhäuser

General Secretary of the EGA

“It is highly encouraging that during a challenging two years, the number of registered golfers in Europe has grown with increases seen in nearly three quarters of the total European countries.

purple gallery background 4.png

10.6 million golfers now enjoying playing golf in Europe, a healthy increase from the 7.9 million last monitored for 2016*  

bottom of page