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DESIRABLE
AUDIENCE

The Open golf tournament crowd at 145th Royal Troon
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Golfers and golf fans are deemed to constitute a 'desirable' audience. They are cross-generational, highly educated, affluent, and like to travel.

Their purchasing habits are aligned with elite brands, they are willing to spend, highly connected to tech and digital media, and very responsive to sponsorship at events.

THE STATS button
Golf fans: 42% high income, 70% buy luxury products.
Golf fans: 33% in highest purchasing power segment, global population: 21%
Golf fans love to travel, with 40% flying first or business class.

Source: GWI

Skyscanner, Global Partner of The Solheim Cup with trophy. Source: LPGA
Two women with phones, 'Global Partner of the Solheim Cup', Sonja Balcer
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Download the Desirable Audience PDF
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