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Giving back and charitable goodwill have been a cornerstone of golf for years
Philanthropic contributions, including those from professional tournaments, are a huge part of the industry - with the majority of funds going to causes outside of the sport
did you know?
30%
of golf fans have a personal interest in charities and volunteering
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30%
of golf fans want brands to support charities
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18%
of golf fans follow charities or non-profit organisations on social media
11%
of golf fans talk about charities and good causes online
Source: GWI Q1-Q4 2022
insights
$3.21 billion - donations to date from not-for-profit tournaments under the PGA Tour
Since 2001 the LPGA and tournaments have donated over $200 million to local and national charities with LPGA events having a $10-12 million positive impact on the local community.
£758,000 - donated in 2020 & 2021 seasons by European Tour's Golf for Good initiative
$4 billion - approximately 143,000 golf charity events are held annually in the USA - with 12 million participants at nearly 13,000 golf facilities
Source: European Tour, PGA Tour; LPGA
I FOLLOW CHARITIES OR NON-PROFIT ORGANISATIONS ON SOCIAL MEDIA
Source: GWI Q1-Q4 2022
HEAR IT FROM THE EXPERTS
STEVE MONA
CEO of the World Golf Foundation, administrator of GOLF 20/20
“Charity is at the heart of the U.S. golf industry. Golf is a key driver for charitable giving and takes pride in hosting charitable events to improve millions of lives through causes that are mostly unrelated to golf.”
STEPHEN J. SQUERI
Chairman and Chief Executive Officer of American Express
“Giving back to the community while celebrating the passions of our customers is at the centre of what we do at American Express. We’ve seen the positive impact this tournament has on golf fans and the local community …and we’re honoured to continue this legacy by extending our role as title sponsor and growing the total charitable funds raised to help small businesses, the health and wellness of the community, youth sports, education and more.”
CLINT EASTWOOD
Chairman of the Board, Monterey Peninsula Foundation
“In 2022, Monterey Peninsula Foundation will be first to reach a charitable giving milestone among PGA TOUR Tournaments – surpassing $200 million in total donations. The AT&T tournament has had a lasting and incredibly positive impact on our local communities.”
