Golf can meet almost any marketing objective thanks to its unique structure, geographical reach, participatory fan base, and iconic, respected athletes
did you know?
43%
of golf fans say that sponsorship makes them think about brands and products more positively
39%
of golf fans say sponsorship impacts their purchase of a brand or product
37%
More than one-third of golf fans say that sponsorship makes them consider a brand or product over its competitors
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39%
of golf fans agree sponsorship makes them talk about a brand or product with friends and family
^Source: GWI Q1-Q4 2022
insights
Brand is more important to golf fans than price:
60% of golf fans say brand is more important than price when choosing products
^Source: GWI Q1-Q4 2022
Golf offers a multifaceted marketing platform through international media reach to 450 million homes worldwide
Respected professional golfers - strong brand ambassadors and accessible via social media channels
Direct exposure via on-course branding
Hospitality and customer entertainment
Cause marketing and philanthropic endeavours
Onsite activation and product/service sampling opportunities
Unprecedented access - no other sport allows amateurs to play shoulder-to-shoulder alongside their professional counterparts, on the very same field of play
HOW
awareness
activations
access
audience
authenticity
association
more than one-third (37%) of golf fans say that sponsorship makes them consider a brand or product over its competitors
^Source: GWI Q1-Q4 2021
60% of golf fans will pay more for a brand they know
^Source: Golf Fans (GWI, Q1-Q4, 2022)