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VERSATILE
MARKETING

Hand holding phone displaying golfer on social media app
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GOLF CAN MEET ALMOST ANY MARKETING OBJECTIVE

Thanks to its unique structure, geographical reach, participatory fan base, and iconic, respected athletes, it provides a distinctly valuable audience for brands.

OF GOLF FANS...
The sport is played and followed by people of all ages and genders, making it an inclusive and diverse platform for brands to connect with a broader demographic.
Compared to other sports, golf fans not only over-index in workplace seniority, wealth and brand loyalty but they also DEMONSTRATE HIGH SPONSORSHIP AWARENESS.
Global golf fans: 57% male, 43% female
Global golf fans by age: 25-34 is largest group at 27%
Bar chart: socioeconomic segmentation of sports fans, Golf highest.
TaylorMade x Collegiate Golf Collab: NFL team golf balls
Bar charts showing sports fan demographics and buying habits.
Female golfer at Solheim Cup 2024, Robert Trent Jones Golf Club
Two bar charts with percentage data
Charts on sports fans' travel, spending, and brand loyalty

Source: GWI

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The Open golf scoreboard, 'Sponsorship Awareness in the UK'
81% of golf fans are aware of sponsors and engagement methods
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