“As custodians of the sport, we should be inspired to do all that we can to ensure that golf continues to thrive in 50 years’ time.”

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- Martin Slumbers, Chief Executive of The R&A

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The R&A is a leading body within the world of golf and engages and supports activities to ensure it is a thriving sport for all on a global scale.
Based in St Andrews, the home of golf, the R&A are here to make golf more accessible, appealing and inclusive. 
 
Their unique position and profile within the sport enables them to inspire, influence and engage people all over the world to take up and follow golf.  Emanating from the rich heritage of The Royal and Ancient Golf Club of St Andrews, formed in 1754, The R&A has evolved to play a global role in the sport.
 
The R&A works with its affiliates, and other organisations in the golf industry, to produce research reports and insights on the sport. Some examples of such are here.
 
Accordingly, the R&A values and understands that robust data and analytics have become imperative in substantiating the proposition of ‘why golf’ to partners and prospective associates – within, and beyond, the golf industry.
 
As such, The R&A are delighted to collaborate and support IMG with the development of www.thisiswhygolf.com – hoping to develop and enhance this ‘hub’ of meaningful information and data for the overarching benefit of golf.
 
For more information on The R&A click here